The Weekly Bulletin | August 9, 2023

7 BEST PUSH NOTIFICATION SERVICES IN 2023

Digital publishers face the ongoing challenge of connecting with a continuously inattentive digital audience, making it increasingly important to find ways to cut through the noise.

Push notifications help to do just that, enabling direct contact with readers. These “pushes” can be used to promote new content directly to web and app users via their device, bypassing the need for them to be on a site or in an app in order to learn about content updates.

Apple first introduced this technology in 2009 and it has grown in popularity ever since. The return-on-investment (ROI) is high for this service, with some industry estimates suggesting an 88% boost in engagement after enabling it.

Understanding which push notification to choose can be tricky for publishers. That’s why it’s essential to sift through the key features each offers to find the best fit. First, let’s delve into these handy tools’ various benefits.

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WHAT IS PROGRAMMATIC ADVERTISING? A GUIDE FOR PUBLISHERS

Programmatic advertising has come to dominate the advertising landscape over the last decade, with publishers and advertisers seeking to buy and sell ad inventory more efficiently.

The technology has gained traction because it has streamlined the ad sales process by tapping into AI and machine learning. Global programmatic ad spend is forecast to climb from nearly $188 billion in 2017 to almost $725 billion in 2026. This anticipated growth is mainly because of technological advancements that could further disrupt the digital advertising space.

The automation of ad sales has been a win-win for both sides. Publishers have boosted ad revenue by improving audience targeting, showing more relevant ads and increasing ad deal efficiency.

Join us as we explore programmatic advertising, how it works and its benefits for publishers. In addition, we’ll also shed light on programmatic ad trends of 2023 and briefly discuss medium-term forecasts.

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8 BEST EMAIL NEWSLETTER PLATFORMS FOR PUBLISHERS IN 2023

Audience attention spans have been falling for decades as competition for mindshare has skyrocketed. With the average focused attention span dropping from 2.5 minutes around 20 years ago to 47 seconds by 2021, digital publishers need help to make a lasting and personal connection with their audiences.

This struggle has meant that new ways to reach people beyond a simple website have grown in popularity. Email newsletter platforms are one such tool, allowing publishers to connect with audiences on a more personal level and then steer them back to their platform.

Newsletter tools streamline audience data gathering and storage, and allow publishers to craft personalized newsletters that have a better chance of engaging readers. For example, audience segmentation features help identify and sort reader interests and demographics, making it easier to communicate with different groups.

Newsletters allow publishers to stay in constant contact with their readership, providing an incredible opportunity to build audience loyalty and drive growth.

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