The Weekly Bulletin | June 4, 2024

Catch up on your members' content, check out the community buzz, and browse through job opportunities

Author

Vahe Arabian
June 04, 2024

Hi SODP community,

Let’s recap on what’s been happening, the new content, industry updates, tips, and more.

TIP OF THE WEEK

Publishers have no shortage of strategies when it comes to legally acquiring first-party data from their users. Below is a list of the 8 major opportunities:

  1. User Registration: This is probably the most straightforward of all data acquisition strategies out there. Users often get access to a free newsletter or other similar content in exchange for providing their email IDs and other personal data.

  2. Single Sign On (SSO): Manually typing personal details in the sign-up form is a minor yet still significant friction in the user registration process. This can be easily side-stepped by giving readers the option to sign in with a single click, using an existing account on Google, Facebook, or other established platforms.

  3. Progressive Profiling: Progressive profiling is a process where you slowly gather information about a user over time by making incremental requests. This feels less intrusive than asking a ton of questions up-front and can result in an enhanced user experience.

  4. Event-Based Tracking: An example of potentially relevant interaction is commenting. Users who are more loyal to a particular brand are more likely to participate in online discussions. Brand loyalty is a highly useful piece of data from a marketing perspective.

  5. Click Attribution: Links provided by affiliate networks to publishers contain a unique ID that is used to deliver affiliate commissions on successful conversions. When a reader clicks this link, this action is recorded by the network and is considered GDPR-compliant first-party data.

  6. Polls, Surveys, Reviews: Polls and surveys can be effective ways to boost audience engagement and add to your progressive profiling efforts. With the rise of AI tools, the process has become drastically simplified and automated.

  7. Publisher Provided Identifiers (PPIDs): PPIDs are part of Google's wider plan to replace invasive third-party cookies with privacy-friendly tracking on the Google Ad Manager (GAM).

  8. Gamification: Publishers can use competitions and contests to increase audience participation and collect first-party data. A sweepstakes where anyone can participate by providing their email or other details is a good example.

Native Ads Unleashed: The Unobtrusive Approach to Web Monetisation

Sharing his expertise during the Monetization Week event as a presenter, Ivo Bobal, publisher development manager for Romania at Geozo, outlines the often-underappreciated monetisation capacity of native ads, and stresses their potential for transforming digital marketing strategies.

LEARNING OPPORTUNITY

Lightning Lesson: How to Navigate SGE and the Future of SEO for Publishers

Navigating SGE

📍 Online
🗓 6 June 2024

You still have time to register for the upcoming lightning lesson that I will be hosting on Maven.

JOB BOARD

➡️ Ziff Davis Shopping is looking for a visionary Vice President of Loyalty and Engagement to lead the charge in elevating its member experiences to new heights. (Austin, TX, US). SEE MORE

➡️ As part of its international expansion, Wedded Wonderland has multiple exciting opportunities for passionate Business Development Managers to join as partners in key destination markets, including Oceania, Asia, GCC, Europe, LATAM and Northern America. SEE MORE

COMMUNITY BUZZ

Industry News

➡️ Google won’t index sites that do not work on mobile devices after July 5. READ MORE

➡️ Google addresses concerns about AI overviews, while continuing to claim they lead to higher user satisfaction and more clicks. READ MORE

➡️ The Atlantic, Vox Media ink licensing, product deals with OpenAI. READ MORE

Social Media Discussions

➡️ Julie Westfall on LinkedIn:

Here’s a story of a migration that was ... pretty easy(!) 😮 

The Philadelphia Inquirer recently migrated to a third email service provider in about four years. The previous migration was tough. It was so challenging that ended up building a custom app so that most of our journalist users would never have to log in to the actual email service provider, which had a complex and hard-to-learn user interface.

Instead, the journalists continued writing in their primary content management system. Then they filled in a few simple fields in the custom app, previewed the email, sent tests and the newsletter.

The only training required was peer-to-peer, and it took minutes.

These are the highlights for the last week.

Until next!

Vahe Arabian and the editorial team at SODP