The Weekly Bulletin | April 30, 2024

Hi SODP community,

Let’s recap on what’s been happening, the new content, industry updates, tips, and more.

TIP OF THE WEEK

Recently, shifts in the B2B Publishing landscape have prompted publishers to reassess their reliance on events as a primary revenue stream. In B2B publishing, events have long been a cornerstone for revenue generation and audience engagement.

However, recent research reveals that publishers are redirecting their focus away from events as revenue dips. This shift underscores the evolving dynamics of the industry and the need for publishers to adapt to changing circumstances.

Despite the challenges posed by declining event revenue, there is room for optimism. B2B publishers can explore alternative revenue streams and innovative strategies to mitigate the impact of these changes.

One potential solution is to leverage virtual events/webinars (online communities and on-demand education) to supplement traditional in-person gatherings by embracing pub technology. Publishers can reach a broader audience and create immersive experiences that resonate with attendees.

Moreover, community building becomes crucial after revenue streams undergo shifts. Diversifying revenue streams beyond events can provide stability and resilience in the face of uncertainty. This may include exploring sponsored content, research intent data, and ABM solutions tailored to the needs of B2B audiences.

Collaboration and partnerships within the industry can also play a pivotal role in navigating events' impact. By forging strategic alliances with complementary organizations, publishers can expand their reach and unlock new revenue-generating opportunities.

Ultimately, while the decline in event revenue presents challenges for B2B publishers, continuing to mature your advertising model to become less dependent on traffic sources and towards products and solutions that matter to your prospects and audiences is essential.

Gen AI x Comms Industry Impact Report

For journalists, content creators, marketers, advertisers, and public relations professionals – the advent of Generative AI platforms like ChatGPT is having a major impact on work, now and into the future.

We are partnering with Media Collateral for the second edition of the Gen AI x Comms Industry Impact Report to understand how your role is being affected – and provide actionable insights and advice to help capitalise on opportunities and mitigate risks.

How to Participate:

It's a 2-minute survey, and your responses will contribute to our collective understanding. Respondents remain anonymous.

What's in it for You:

• Receive a detailed report of the findings.

• Access key industry expert insights & actionable advice.

• Access additional data insights tailored to your role.

• Learn from the shared experiences and insights of peers

• Enter a raffle to receive free 1-year access to our Publisher SEO course.

JOB BOARD

➡️ POLITICO is looking to hire a Director, Audience who will play a crucial role in supporting the editorial decision-making process and analyzing coverage trends (Arlington, VA, US). SEE MORE

➡️ Off The Leash Magazine is seeking an assistant editor – two-year part-time contract, 4 days per week equivalent (Greater Darwin, NT, Australia). SEE MORE

COMMUNITY BUZZ

Industry News

➡️ Google Publisher Center to stop allowing you to add publications. Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible. READ MORE

➡️ Google postpones Chrome's third-party cookie deprecation to 2025 amid challenges, giving websites more transition time. READ MORE

Social Media Discussions

➡️ @NicheSiteLady on X:

I’m getting 200k visits to my blog from Facebook each month but I’m NOT buying Facebook followers. ❌

Here’s why…

Zuck could pull the rug on us at any time. Those followers will be worthless if he limits reach on anything with a link out.

It’s happened before and it will happen again.

Instead, I’m using FB ads to buy email subscribers. ✅

From there, it’s pretty easy to get them to follow me on Facebook.

So I get both.

I’m not saying this is right for everyone, but it might be worth testing before you blindly invest in growing your Facebook page on the hope of future traffic.

CONTINUE READING HERE

These are the highlights for the last week.

Until next!

Vahe Arabian and the editorial team at SODP