The Weekly Bulletin | September 3, 2024

Hi SODP community,

Let’s recap on what’s been happening, the new content, industry updates, tips, and more.

TIP OF THE WEEK

According to a study conducted by Wyzowl, 86% percent of marketers claim using video has increased traffic on their sites. Moreover, 79% of consumers admit they’ve purchased from a brand after watching their videos.

With more and more brands making their presence known via video content, it would be foolish to ignore the meteoric rise of video marketing. You should also focus on filming more videos for audience development and bringing your brand image alive by understanding the preferences of your target audience.

• Be a storyteller: Most people do not want to watch videos for dry content. They want to see a story that will appeal to their emotions. Your goal should be to connect to your audience while distributing information.
  

• Mobile-friendly: If your video is not mobile-friendly, you will lose out on thousands of potential viewers because nobody is willing to work extra hard for a video with a few hundred others lined up.
  

• Tailored videos: You will find that different types of marketing videos perform differently on different social media platforms. The algorithm makes it so that certain videos do better and attract more viewers on a particular platform.
  

• Interesting title and thumbnail: Good first impressions can go a long way in retaining a viewer’s interest. Unless the title is interesting, people will not feel compelled to click on the video even if the content itself is excellent.
  

• Intro hook: Once a person has clicked on a video, they will give you just a few seconds of their attention before moving on to the next video on their feed.
  

• SEO: Just like your writing content becomes more successful with effective SEO strategies, your video marketing campaign should also satisfy Google’s algorithm.
  

• UGC: One great way of keeping your viewers engaged with your content is to involve them through YouTube videos. You can ask them to create short videos and compile them, or you can let them review your product.

ANNOUNCING PUBTECH2024

2nd Annual PubTech

We are excited to announce the 2nd installment of our flagship event – PubTech2024.

The event will feature 5 sessions across 5 days. It is centered around the need for publishers to bridge the gap between product innovation and data-driven decision-making.

🗓️ 18-22 November 2024

Confirmed panelists include:

• Jiji Ugboma – Associate Director, Engagement Strategy, SHE Media

• Darci Dutcher – Director of Product Design and User Research, Financial Times

• Rebecca Ruane – Head of Reader Revenue Insight, The Guardian

• Clara Soteras – Director of SEO & Product, ElNacional.cat

• Sofía Delgado – Audience Growth Director, Metro.co.uk

• Michele Bavitz – Head of Account Management, Theorem

  +more announced soon

SODP POSTS

Busting 10 Common Myths About Native Advertising

Publisher ad revenues are taking a hit due to the rising use of ad blocker software and plug-ins in recent years. Can native ads help boost publisher revenues going forward?

Native ads are online ads that seamlessly blend with the content displayed on websites. They are designed to match the look, feel, and overall function of the media in which they appear, making them less intrusive than traditional banner ads.

At least 90% of the time, native ads are pay-per-click (PPC) advertisements. They are recommended for performance digital advertising because native ads’ main purpose is to drive leads and sales. They can also generate brand awareness.

READ MORE

JOB BOARD

➡️ We Are Explorers is looking for a sales manager to join its partnerships team with a goal to create and manage meaningful partnerships with outdoor adventure brands (Sydney/Melbourne/Brisbane, Australia). SEE MORE

➡️ The ABC is seeking a product manager to develop and manage digital products for ABC News (Various locations, Australia). SEE MORE

➡️ Perth Is OK! is looking for a passionate and creative full-time social media video creator to join their team working out of the Perth CBD (Perth, WA, Australia). SEE MORE

COMMUNITY BUZZ

Industry News

➡️ Seven leading SEO experts and publisher audience strategists on changing their approach due to Google Search AI Overviews, how it may alter traffic, and more. READ MORE

➡️ In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. READ MORE

Social Media Discussions

➡️ Luc Wiesman on LinkedIn:

Reddit now ranks #1 for 171,428 pages in Australia. In comparison, the Australian Broadcasting Corporation (ABC) ranks for just 18,212 pages From the best sunscreens to the disappearance of Sam Murphy. Reddit is now the most "trusted" source on the web, even outranking Wikipedia.

CONTINUE READING HERE

These are the highlights for the last week.

Until next!

Vahe Arabian and the editorial team at SODP