The Weekly Bulletin | October 29, 2024

Hi SODP community,

Let’s recap on what’s been happening, the new content, industry updates, tips, and more.

TIP OF THE WEEK

Media monitoring allows publishers to identify upcoming trends, compare their content to their competitors and alert them to any emerging crises. In the information age, being the first to act can secure more viewers as well as help head off potential reputational harm.

News monitoring is crucial for staying updated with relevant topics and brand mentions, protecting a brand’s reputation, and understanding public sentiment.

Media monitoring has a rich history. Emerging in the industrial era as print became more accessible to the general public, artists would monitor the press for mentions. Since then, media monitoring has continued to be a valuable resource for organizations looking to review their image and see how they stack up against their competitors.

Gone are the days of copying, cutting and pasting print articles, with software having now taken over. The process has become automated and streamlined to suit a far more competitive and timely industry.

The continuing media evolution has made software tools essential for news and brand publishers alike. For example, the standardization of the 24-hour news cycle meant that news outlets looking to update around the clock needed information around the clock.

Likewise, the radical shift in the general public’s power to damage brand reputation has necessitated greater media monitoring. Social media spaces have created opportunities for the public to directly communicate with organizations — but that doesn’t mean all interactions are positive. The 2012 #McDStories are a prime example of this.

Media monitoring tools play an important role in mitigating the effects of public relations disasters. They allow publishers and marketers to rapidly react to crisis situations by keeping them informed in an ever-changing environment.

Three types of media monitoring tools to keep in mind

• PR tools: PR media monitoring can provide a heads up to oncoming disasters, with the tools generally focusing on online social spaces.

• News monitoring tools: News-gathering tools are generally focused on detecting emerging news trends or events as quickly as possible. A news monitoring tool can track and analyze news mentions across various channels to detect specific information.

• General trend analysis: The more general media monitoring tools are usually the cheapest or sometimes just outright free. They generally have limited capabilities, have less automation and tend not to fill any niches.

SODP POSTS

Online News Consumption Has Surpassed Television – But Broadcasters Are Still the Most Widely Trusted

The rise of smartphones has fuelled more consumption of news directly on apps, including social media. This is part of a broader trend in how media has permeated our lives. Where once people slept more than they used media, today they spend more time – estimated at well over eight hours per day – consuming a wide of range of new and old media.

READ MORE

JOB BOARD

➡️ Gazette News is launching a masthead covering Sydney's north shore and northern suburbs and is looking for reporters, journalists, writers, and video content creators (Remote or Sydney, Australia). SEE MORE

➡️ Vanity Fair is looking for a creative and innovative media talent to join its audience development, social and analytics team (NYC, NY, US). SEE MORE

➡️ Future is looking for an experienced Managing Editor to launch, guide, and give voice to a new newsletter product (Hybrid, NYC, NY, US). SEE MORE

COMMUNITY BUZZ

Industry News

➡️ Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries earlier this year. Now you will be able to see AI Overviews in a 100+ countries. READ MORE

➡️ Meta has struck a multi-year deal with Reuters to use its news content to provide real-time answers to user queries about news and current events in its Meta AI chatbot. READ MORE

Social Media Discussions

➡️ Divyanshi Sharma on LinkedIn:

Cheat code for market research 👇

I found a tool that analyzes hundreds of groups.

Then reveals where your ideal clients secretly spend time in.

Here's how you can use it:

1) Go to Anvaka github io

2) Insert your main keyword

If you're an SEO agency, use "SEO" as the keyword.

Play around with different words too.

3) Find related groups

Reddit is the most popular place for communities.

The tool will scrape millions of sub-reddits that are closely related.

In this case I saw one called "seogrowth" with 14,000+ potential clients.

Now it's time to analyze.

READ THE FULL POST

These are the highlights for the last week.

Until next!

Vahe Arabian and the editorial team at SODP