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- The Weekly Bulletin | May 28, 2024
The Weekly Bulletin | May 28, 2024
Catch up on your members' content, check out the community buzz, and browse through job opportunities
Vahe Arabian
May 28, 2024
Hi SODP community,
Let’s recap on what’s been happening, the new content, industry updates, tips, and more.
TIP OF THE WEEK
According to a statistic from Campaign Monitor, newsletter monetization strategies can boost revenue by up to 300%. Accessing reliable resources is essential to achieving this level of success.
Here are some valuable tools and platforms tailored to help you stay ahead of the curve in newsletter monetization:
By leveraging these resources, you can significantly enhance your newsletter's revenue potential and effectively implement monetization strategies.
LEARNING OPPORTUNITY
📍 Online
🗓 6 June 2024
In May, Google rolled out AI Overviews (formerly SGE) to US search results. This is one of the latest – but probably biggest – developments that pose significant risks to publishers' established audience growth and monetization models.
I’ll be doing a lightning lesson on Maven next week, covering:
AI Overviews: What it is and why publishers should care
Learn why AI Overviews – formerly SGE – has the potential to disrupt publisher's audience growth models.Optimizing for AI Overviews
Understand how to adjust your SEO, content, and editorial strategies to the new reality of search.
Upskilling the team
Inaction will leave many publishers behind. Learn which technical and content skills will be a must in the new era.
JOB BOARD
➡️ Condé Nast is looking for a newsletter editor for its food brands Bon Appétit and Epicurious (NYC, NY, US). SEE MORE
➡️ News Corp Australia is looking for a performance media executive (Surry Hills, NSW, Australia). SEE MORE
COMMUNITY BUZZ
Industry News
➡️ Google AI Overviews under fire for giving dangerous and wrong answers. READ MORE
➡️ Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution. READ MORE
➡️ Speakers at Google's Marketing Live demonstrated how AI Overviews will trigger multimedia shopping ads that push organic search out of view. READ MORE
➡️ Troy Muir on LinkedIn:
Google spent 27 years becoming the most trusted directory of knowledge on earth.
And then they thought, “f*ck it, Reddit is good enough”
I’m a HUGE fan of AI, but there’s no freaking way I’d let it run free with no oversight, executing the core value proposition of my business.
Google on the other hand…. 🤷
Check out some of these AI own-goals 🤭
These are the highlights for the last week.
Until next!
Vahe Arabian and the editorial team at SODP
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