The Weekly Bulletin | June 27, 2023

SODP POSTS

WHAT IS A DEMAND SIDE PLATFORM (DSP)?

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message.

Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences.

Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual.

Despite the programmatic advertising industry’s monolithic rise, the sector is actually composed of many different pieces. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences.

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THE WHAT, WHY, WHO, AND HOW OF HEADLESS WORDPRESS WEBSITES

WordPress is an awesome CMS that offers everything a webmaster needs to build and manage a full-fledged website, allowing them to manage and update their website with little knowledge of coding while taking advantage of the platform’s flexibility and scalability.

No wonder, 42.6% of the web trusts this powerful CMS.

However, in this digital age, business websites demand more flexibility, performance, and security. That’s where the headless WordPress site comes into the picture.

If you are looking for an innovative way to leverage the ever-adaptive WordPress, headless is the way to go! In this post, we’ll throw light on everything you need to know about headless WordPress and how you can leverage it to take your business to the next level.

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YOU ARE INVITED

JOB BOARD

➡️ Newsweek is seeking a talented and motivated Audience Development Researcher. This is a full-time 6-month contract position with the ability to work remotely anywhere within the United States. SEE MORE

➡️ The Oregonian/OregonLive in Portland is looking for a Sports Audience Editor with a track record of growing readership, producing engaging content and experimenting with emerging platforms. SEE MORE

NEWSLETTERS WE RECOMMEND

➡️ Niche Media Publishing’s weekly newsletter shows you how to produce the best content for your audience, grow with the best paid and organic traffic tips, monetize your content & get paid, and lots more… SEE MORE

➡️ Subscribe to the Scrappy Podcasting Newsletter for a weekly unconventional, 2-minute tip on how to win at podcasting by zagging while everyone else is zigging. SEE MORE

COMMUNITY BUZZ

INDUSTRY NEWS

➡️ People don’t want robots picking their headlines (but they don’t really want editors doing it either). READ MORE

➡️ Google is launching its Perspectives search feed that’s designed to show results from humans. READ MORE

SOCIAL MEDIA DISCUSSIONS

➡️ Brian D. Evans on LinkedIn:

RIP to Paid SEO Tools.

ChatGPT Plugins are changing the SEO game.

Here are 5 ChatGPT SEO Plugins you don't want to miss.

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