The Weekly Bulletin | September 24, 2024

Hi SODP community,

Let’s recap on what’s been happening, the new content, industry updates, tips, and more.

TIP OF THE WEEK

Content, once published online, rarely remains rooted to the same spot. It goes through an entire lifecycle of being published, shared, updated and — in many cases — being republished via content syndication platforms.

Content syndication is an increasingly important growth tool for publishers, given that it can both boost content engagement as well as SEO performance through backlink generation.

Content syndication networks provide a way for existing content, especially evergreen content, to be reused in another space, saving time, money and effort. As this content is distributed to new places, it provides a chance to gain more traffic as audiences follow the content trail from the third-party site to the original publishers.

Another major benefit of content syndication is that small publishers can piggyback on the authority and reach of larger publishers who choose to republish their content. However, sometimes the reverse can also come true. If the content ends up on a site less reputable than the original, then the content may come to be viewed as less trustworthy.

Here are a few content syndication platforms to get you started:

Free Content Syndication Platforms

• Flipboard

• LinkedIn Publishing

• Slideshare

Paid Content Syndication Platforms

• Dianomi

• Outbrain

• Quuu Promote

• Shorthand

• Taboola

Owned Content Syndication Platforms

• Medium

• Substack

SODP POSTS

Newsletters: Growing and Nurturing Your Audience in the Age of Privacy

While email has been one of the most effective ways of reaching and engaging audiences for decades, 2023-2024 has seen a fresh wave of interest from publishers in utilizing newsletters to grow and nurture their audience.

In the age of media fragmentation and endless sources of information, developing deep relationships with an audience and keeping it connected are increasingly difficult tasks for publishers.

Most publishers aspire to develop these meaningful connections with their readers – to become a part of their daily lives instead of a one-off site visit.

READ MORE

PUBTECH2024 – NEW PANELIST

JOB BOARD

➡️ Vanity Fair is looking for a creative and innovative media talent to join its audience development, social and analytics team (NYC, NY, US). SEE MORE

➡️ FT Live, the conferences and events division of the Financial Times newspaper, is looking for a conference producer for a 12-month contract (London, UK). SEE MORE

➡️ TIME is seeking a dynamic, entrepreneurial, and visionary editor to bring its brand to life on social media. (NYC, NY, US). SEE MORE

COMMUNITY BUZZ

Industry News

➡️ Google News Initiative announced the launch of News Consumer Insights 3, a 360 reporting assistant that delivers personalized AI recommendations to news organizations, free of cost. READ MORE

➡️ Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. READ MORE

Social Media Discussions

➡️ Lars Lofgren on LinkedIn:

So I figured out who's running the affiliate program on Forbes. It ain't Forbes.

It's a completely separate company called Forbes Marketplace, Forbes only owns 40%.

Forbes Marketplace has been so successful that it's currently trying to buy Forbes itself.

It's a parasite SEO company trying to devour it's host.

A few of the other juicy facts I dug up:

- I'm extremely confident that Forbes Marketplace does 9 figures in revenue per year.

- Forbes Marketplace is currently pushing into sport betting as it's next big affiliate category. This is after they've already gone hard on home and health.

- Real estate, automative, and travel are also on their radar.

- Forbes Marketplace is almost 2X the size of Nerdwallet on search traffic. It took Nerdwallet 15 years to get where it is today, Forbes Marketplace did it in 5.

- My favorite ranking for Forbes so far is "best cbd gummies," they're #1 for me.

I have the whole thing in my post below.

CONTINUE READING HERE

These are the highlights for the last week.

Until next!

Vahe Arabian and the editorial team at SODP