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- The Weekly Bulletin | July 2, 2024
The Weekly Bulletin | July 2, 2024
Catch up on your members' content, check out the community buzz, and browse through job opportunities
Vahe Arabian
July 02, 2024
Hi SODP community,
Let’s recap on what’s been happening, the new content, industry updates, tips, and more.
TIP OF THE WEEK
Identifying trends that become mainstays in digital media publishing is all about recognizing patterns and leveraging key insights. When I first started podcasting, I learned one of the most valuable lessons from Insanul Ahmed, who emphasized the "Power of Three."
Ahmed explained that if you see something happen three times and then notice a major industry player adopting it, you can be confident it's a trend. This simple yet powerful approach can help you identify enduring trends amidst the constant flow of new ideas.
Applying this across digital publishing, it's easy to get caught up in the excitement of new technologies. Take generative AI, for example. When ChatGPT launched, it quickly became apparent that generative AI was more than just a passing fad. This realization came as major industry players started adopting and integrating generative AI into their workflows, making it a significant trend. It was very quick to get caught up in using generative AI just because ChatGPT was launched, but it became a trend because of the major players adopting it. This mainstream adoption solidified its status and made it an integral part of the digital media landscape.
You can apply this approach across digital publishing. Look for patterns where specific strategies, formats, or platforms are used repeatedly. When you notice these elements being adopted by major industry players, you can be sure they're more than just a fad.
This method helps you sift through the noise and focus on trends that have staying power.
UPCOMING WEBINARS
 | Are Bots and Invalid Traffic Stealing Your Ad Revenue? Learn how to secure your platform from invalid traffic that costs publishers $1.27 billion annually in ad revenue lose. |
 | Native Ads: Sustainable Revenue Stream or Buzzword? Native ads can create a CTR 8.8 times higher than traditional display ads! Learn how your digital property can turn native ads into a sustainable revenue stream. |
SODP POSTS
Journalism’s Trust Problem is About Money, Not Politics
Journalism faces a credibility crisis. Only 32% of Americans report having “a great deal” or “fair amount” of trust in news reporting – a historical low.
Journalists generally assume that their lack of credibility is a result of what people believe to be reporters’ and editors’ political bias. So they believe the key to improving public trust is to banish any traces of political bias from their reporting.
Yet, a recently published study suggests this path of distrust stems from an entirely different problem.
JOB BOARD
➡️ Minute Media is looking for an experienced SEO manager to help deliver its global organic search growth strategy across its sports and entertainment websites, with an emphasis on the Sports Illustrated brand and websites (Remote, US). SEE MORE
➡️ The New York Times is looking for a growth marketer to support important conversion work across its product portfolio, including subscription growth, upgrades, and churn reduction efforts (NYC, NY, US). SEE MORE
COMMUNITY BUZZ
Industry News
➡️ Nieman Lab’s tests show ChatGPT is directing users to broken URLs for at least 10 publications with OpenAI licensing deals. READ MORE
➡️ Google's Elizabeth Tucker discussed biases, the variety of systems within search, and the core topicality systems. READ MORE
➡️ Warren Hance on LinkedIn:
🚀 Exciting News! 🚀
I am thrilled to announce the launch of my very first Chrome extension: Sitemap Status Code and Canonical Checker! 🎉
I understand the importance of ensuring that every URL on your sitemap is correctly set up. This extension is designed to make your SEO audits easier and more efficient by automatically checking the status codes and canonical URLs for all the links in your XML sitemap.
Why You’ll Love Sitemap Status Code and Canonical Checker:
🔍 Comprehensive Sitemap Analysis: Quickly verify the status codes of all URLs to ensure they are live and accessible.
🔗 Canonical URL Verification: Ensure each URL is correctly set with self-referencing canonical tags for optimal SEO performance.
📊 Easy-to-Read Results: Get a neat, organized table of your analysis results directly within the extension popup.
📁 Export to CSV: Easily download your results as a CSV file for further analysis and record-keeping.
Whether you're a webmaster, an SEO professional, or a website owner, this tool is essential for keeping your site in top shape.
These are the highlights for the last week.
Until next!
Vahe Arabian and the editorial team at SODP
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