The Weekly Bulletin | September 17, 2024

Catch up on your members' content, check out the community buzz, and browse through job opportunities

Author

Vahe Arabian
September 17, 2024

Hi SODP community,

Let’s recap on what’s been happening, the new content, industry updates, tips, and more.

TIP OF THE WEEK

Every digital publisher should be looking to create at least some content that drives website traffic for years with minimal upkeep.

Evergreen pieces are not tied to current events or trends and stay relevant by providing a pillar of content that is readily sought after by readers.

Tips for Creating Evergreen Content

  1. Focus on Evergreen Formats: Focus on evergreen content types that have proven to produce long-term value and remain relevant over the longer term: how-to guides, ultimate guides, listicles, product reviews, etc.

  2. Go In-depth: An in-depth article can cover very broad topics and still provide enough information that advanced users will still find the article useful. These pieces not only prove topical authority to readers, but also prove to prospective clients that the creator is a thought leader in the field.

  3. Use SEO Best Practices: A few SEO techniques include keyword research, internal linking and building a high-quality backlink profile.

  4. Hack Trends, Avoid Fads: Tracking trends is a great way to gain traction quickly, but without a solid approach to the content creation the article won’t hold up over the long term. For instance, instead of writing about a trending diet fad, focus instead on wellness tips or healthy lifestyle content.

  5. Use Multimedia: Multimedia is a great way to create engaging content. Not only does Google appreciate multiple forms of media in articles, but visitors will too. Just remember to limit the number of stock images and content within the articles as this content is likely to appear elsewhere and drag down article originality.

  6. Remember to Update: In an effort to build trust with readers, content does need to be kept up to date. Different content will require different levels of revising and editing to keep it fresh and competitive in the SERPs.

  7. Think of The Audience: Avoid overly technical language to improve the user experience and help curate better engagement from readers. Also format the article so it’s easy to skim, breaking up the text with a lot of images and different forms of text.

SODP POSTS

Foreign Affairs Magazine: Taking a Niche Product and Punching Above Its Weight

Foreign Affairs Magazine is a 100-year-old publication launched in 1922 by the Council of Foreign Relations, a prominent think-tank based in New York City. The magazine acts as the public arm of the think-tank, publishing a wide range of articles by leading thinkers and experts in the field of international relations.

Foreign Affairs Magazine is a relatively small magazine brand with a circulation of around 225,000. The audience is split evenly between US-based readers and international visitors. Instead of doing billboards and other mass branding strategies, their customer acquisition is focused on two strategies:

  • By reaching the right people who share the articles

  • By getting larger platforms to cite their articles

PUBTECH2024 – NEW PANELIST

Zack Zubair, Principal Product Manager, Subscriptions & Partnership Platforms, The Economist Group

Day 1: Rethinking Approaches to Digital Product Development and Innovation.

LOOKING TO HIRE?

With over 20-years of experience in media (radio, television, news, tech, apps, journalism), Vanessa Wojtusiak is looking for the next opportunity where she can add value with her unique skill-set, experience, and personality.

If you're looking for someone to lead marketing, communications/media relations, social media and/or events on your team or at your company, Vanessa may be the person for you! She was previously the Vice President of Marketing at iHeartMedia. SEE MORE

JOB BOARD

➡️ Reuters Plus, a branded content and marketing studio, is seeking an Audience Development Specialist to promote sponsored content across digital channels (Gdansk, Poland). SEE MORE

➡️ The Wall Street Journal is looking for an associate SEO editor to play an essential part in driving the daily news conversation, with a focus on ensuring that the Journal is leading the conversation in Search (NYC, NY, US). SEE MORE

COMMUNITY BUZZ

Industry News

➡️ Washington Post tests “flexible payments”, with week-long offers ranging from $4 to $10, depending on device, browser, and articles clicked on to activate the paywall. READ MORE

➡️ Google announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. READ MORE

Social Media Discussions

➡️ Marco Rüegger on LinkedIn:

🚀 Exciting News! 🚀

I'm excited to announce the official launch of our newly redesigned Blick.ch website and the brand-new Blick app (available on both iOS and Android)! This marks a major step forward in delivering an unparalleled user experience, featuring exclusive sports and entertainment content, an enhanced video experience, and cutting-edge AI-powered features.

Our revamped site structure now makes it easier to highlight key stories, making Breaking News, and the newly redesigned Sports Hub ⚽ more engaging and visually striking. Here are just a few of the exciting innovations:

🎬 Introducing Blick Bites – a fresh, modern video experience!

🎧 Explore our AI-powered features, like article listening, where stories are read aloud by the AI-trained voice of our very own Steffi Buchli, Chief Content Officer at Ringier Media Switzerland.

📰 Check out our automatically generated article summaries and daily News Briefing to stay up to speed on the go.

🤖 Be the first to try our new AI Chatbot coming out soon, offering an innovative, conversational way to experience news.

These are the highlights for the last week.

Until next!

Vahe Arabian and the editorial team at SODP