The Weekly Bulletin | July 16, 2024

Hi SODP community,

Let’s recap on what’s been happening, the new content, industry updates, tips, and more.

TIP OF THE WEEK

When developing sustainable first-party strategies, it is important to define your approach – how you are going to build the foundation of your first-party data.

It involves three key steps:

1. Data Collection:
   Three data collection points can help strengthen your first-party strategy - audience behavioral data, campaign data, and CRM data.
   

2. Data Consolidation:
   Unify the collected data on a Customer Data Platform (CDP) to create a complete, coherent view of each user in your database.
   

3. Execution:
   In this phase, you have multiple avenues to engage with your audience and monetize your products/content. There are three main pillars worth considering:
   

   • Email Automation: If you have email collection methods, you can use automation to send targeted messages to specific users at the right time to elicit desired responses.
     

   • Audience Growth: You can use the collected data to expand your audience base and generate revenue through cross-selling, lead nurturing, targeted ads, etc.
     

   • Content Personalization/ Recirculation: This involves using first-party data to create personalized content for each user and thus encourage further engagement.

UPCOMING WEBINAR

Native Ads: Sustainable Revenue Stream or Buzzword?

Discover practical native advertising monetization strategies to diversify your property’s revenue streams.

🗓️ 25 July 2024
🕑️ 2 PM ET | 11 AM PT

What you will learn:

• What types of ads piss off your users?

• What are native ads - and what are they not?

• How to tap into new revenue?

• Native vs. intrusive ads - can they coexist?

• More intrusive ads ≠ increased revenue

• “The elephant in the room” - Ad blocking plugins

SODP POSTS

Will AI Lead to the Death of the Plugin?

Being a publisher has become more and more involved over the years. Between CMP, SSL, Site Speed tools, ad inserters, specific ad types, SEO strategies and more, publishers must rely on more third-party technologies to get the job done. This can be costly and result in an ever-growing CSS and JS code surplus on sites across the industry.

Can the rise of AI reduce this third-party reliance, slowing sites to a crawl and allowing publishers more time to focus on content?

READ MORE

JOB BOARD

➡️ Semafor is looking for a director of audience development for its events (New York or Washington, D.C., US). SEE MORE

➡️ The Washington Post Personalization team is looking for an applied machine learning scientist (Washington, DC, US). SEE MORE

COMMUNITY BUZZ

Industry News

➡️ OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. This was confirmed in a new interview with The Atlantic’s CEO Nicholas Thompson. READ MORE

➡️ The Washington Post launched a new AI-driven chatbot on its site that answers user queries about climate with answers pulled from Washington Post articles. READ MORE

Social Media Discussions

➡️ Ryan Stewart on LinkedIn:

We cracked the code on using AI to rank for high competition keywords.

This incredibly valuable snippet is an article written inside of ChatGPT.

No expensive "AI writing" tools are needed. Just ChatGPT.

Now of course, it's not as simple as just asking ChatGPT to "write a blog post targeting XYZ keywords".

It's a careful process that feeds the AI "mini prompts" to piece together the article bit by bit.

The key to success is using ChatGPT as a tool to speed up and assist the writing process, not take it over completely.

If you let the AI write it all, it will likely be generic, detectable and incorrect.

However, once you learn this process it will speed up your written content production 5x.

CONTINUE READING HERE

These are the highlights for the last week.

Until next!

Vahe Arabian and the editorial team at SODP