The Weekly Bulletin | June 11, 2024

Hi SODP community,

Let’s recap on what’s been happening, the new content, industry updates, tips, and more.

TIP OF THE WEEK

Balancing innovation with tradition in digital publishing is crucial for success. As we embrace new technologies, we must also recognize the enduring value of traditional publishing methods.

Here’s how to strike that balance effectively.

• Traditional publishing techniques have proven their worth over decades. Their rigor, editorial standards, and depth of content remain unmatched. However, in today’s fast-paced world, it’s essential to adapt these methods to current trends in online digital publishing. Integrating traditional publishing strategies into the digital age can amplify their impact.

  
  For instance, traditional publishing's meticulous fact-checking and editorial standards can be combined with the speed and accessibility of online platforms. Maintaining these high standards online enhances credibility and builds trust with our audience. Recent data suggests that audiences appreciate well-researched and credible content, even when accessed through digital mediums.
  

• Incorporating new technologies in online digital publishing doesn’t mean abandoning traditional methods. Instead, we should use them to complement and enhance traditional practices.
  
  AI-driven analytics can guide editorial decisions without compromising on quality, while social media can be leveraged to distribute well-crafted content to a broader audience. Studies show that publishers who blend traditional standards with digital strategies see a significant increase in audience engagement.

When should we adopt new technologies in digital publishing?

Whenever they add value without diluting the essence of our content. For example, using SEO best practices to increase visibility is beneficial, but it shouldn’t compromise the integrity of the writing. Surveys indicate that consumers prefer content that feels authentic and well-researched, even when accessed through digital platforms. Insights from Luxity Media emphasize the importance of combining traditional editorial quality with modern SEO techniques to maximize engagement and reach.

The key takeaway is to embrace new methods in online digital publishing while preserving the strengths of traditional techniques. This hybrid approach ensures we stay relevant with recent digital trends while maintaining the quality and depth that traditional publishing offers.

JOB BOARD

➡️ Vox Media is looking for an audience development director for POPSUGAR to oversee the growth, development, and understanding of the brand’s audiences (NYC, NY, US). SEE MORE

➡️ LADbible Group is seeking a paid social lead. This role sits within the 360 business unit at LADbible Group, reporting directly into the Head of Performance and Planning. (Hybrid, London, UK). SEE MORE

COMMUNITY BUZZ

Industry News

➡️ Study: Online news consumers prefer simple writing. READ MORE

➡️ Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains. READ MORE

➡️ Google published a case study showing how structured data and optimizing URLs for crawling resulted in nearly doubling clicks from the SERPs. READ MORE

Social Media Discussions

➡️ James Brockbank on LinkedIn:

18 months ago, I launched a test site.

Expired domain + 100% AI content.

I wanted to understand how unedited AI content would perform on an expired domain that used to rank for some big terms and has some very nice links.

The result? 👇

I’ve not touched this site since publishing just under 150 AI written posts.

In many ways, it’s your standard ‘content’ site. It’s all informational content and no real E-E-A-T signals except historic links 👀

AND, it’s in the travel niche. One that got hit SO hard in the HCU.

CONTINUE READING HERE

These are the highlights for the last week.

Until next!

Vahe Arabian and the editorial team at SODP