The Weekly Bulletin | January 10, 2024

Catch up on your members' content, check out the community buzz, and browse through job opportunities

Author

Vahe Arabian
January 10, 2024

Hi SODP community,

Happy 2024! Hope the year is off to a great start for you!

Let’s recap on what’s been happening, the new content, industry updates, tips, and more.

TIP OF THE WEEK

With the increasing integration of SGE results of social media profiles, social activity impact of Discover traffic, and now reporting the release of TikTok search insights, we can conduct TikTok SEO with the same utility as Google Trends for holistic Publisher SEO outcomes.

To identify topic opportunities and find your audience using TikTok for SEO, follow these keyword research steps:

  • Start with audience research: Understand your audience's interests and questions about your product or industry.

  • Explore TikTok’s Creative Center: Use this to browse trending topics in various industries.

  • Search specific topics on TikTok: Look for themes related to your industry or product.

  • Search Google for "[industry] TikTok trends": Find out what people are interested in regarding your industry on TikTok. You will discover and search results pages showing a wide range of discover and related search results pages with the most popular content.

SODP POSTS

Google Chrome Third-Party Depreciation Has Begun – A Primer to Getting Started

Google has begun moving away from third-party cookies with its commencement of tracking protection, a feature that limits cross-site tracking for 1% of Chrome browser users. While there is currently little to do on this particular update because, as shown in the feature screenshot below, users will be randomly chosen, it is a part of the eventual plan to turn off third-party cookies for all users in the second half of 2024.

Is the adoption of this technology so effective? And what does this mean for publishers?

JOB BOARD

➡️ DailyCoin is looking for an advertisement sales manager (Vilnius, Lithuania). SEE MORE

➡️ Shorthand is looking for a product specialist to join its customer success team (Remote, US). SEE MORE

COMMUNITY BUZZ

Industry News

➡️ The Reuters Institute for the Study of Journalism published a report titled Journalism, media, and technology trends and predictions 2024. 63% of publishers say they are worried about a sharp decline in referral traffic from social media sites. 77% say they will focus more on their own direct channels in the next year, including WhatsApp and Instagram. READ MORE

➡️ Google's update to SpecialAnnouncement structured data guidance changes what it was originally intended for by Schema. The SpecialAnnouncement structured data was introduced by Google in April 2020 as specifically for Covid-19 related situations. The dozens of changes to the SpecialAnnouncement structured data has the effect of making it more flexible for use in situations beyond Covid-19. READ MORE

Social Media Discussions

➡️ Daniel Foley Carter on LinkedIn:

SEO Tip - use the following Google Apps script to provide a top level RELEVANCE assessment between PAGE TITLE and MAIN HEADING.

What it does: Calculates top level relevance between the title and description.

How to use it:

1. Go to Google Sheets, open a new sheet/pre-existing sheet click Extensions > Apps Script

2. Copy and paste the code below in, save it but do not run

3. Get a CRAWL of your website - then output the following into the respective columns:

Column A - URL
Column B - Title Tag
Column C - Header Tag

4. Go back to the APPS SCRIPT and click run, grant permissions and wait

5. Title COLUMN D - Relevance

6. Create a FILTER

7. You can then use the filter to segment titles with less relevance

These are the highlights for the last couple of weeks.

Until next!

Vahe Arabian and the editorial team at SODP