The Weekly Bulletin | December 10, 2024

Catch up on your members' content, check out the community buzz, and browse through job opportunities

Author

Vahe Arabian
December 10, 2024

Hi SODP community,

Let’s recap on what’s been happening, the new content, industry updates, tips, and more.

TIP OF THE WEEK

If you were not able to attend PubTech2024 last month, you will find key learnings, presentation slides, and video recordings in our post-event ebook of learnings.

Here is a bit I’d like to share on the subject of integrating automation tools into your ad-ops processes.

Michele Bavitz from Theorem highlighted a common disconnect between teams within an organization when it comes to AI adoption. To keep up with the growing demands of personalized ads, marketing teams are often the first to embrace AI technologies for content creation. Meanwhile, the ops teams are often not adequately prepared to handle the increased ad flow.

To ensure a smooth integration of AI/automation tools into your ad-ops process, a deep and granular review of your end-to-end workflow, from pre-sales to post-campaign. Michele outlined the following broad steps to get started:

  • Identify the main pain points in your ad ops processes, possibly through surveys or discussions.

  • Conduct a thorough documentation of the affected processes, and identify all the steps, platforms, and integrations involved.

  • Identify an affected process where changes could bring the greatest impact for your teams – prioritize business impact.

  • Bring in the tech team to coordinate with all other teams to ensure that everyone is on the same page.

  • Take a test-and-learn approach, start with a small account or a specific segment of your organization, and test the changes.

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SODP POSTS

Publishing is experiencing a dual economy where two halves appear to be headed in different directions. On one hand, publishers with email and user lists are experiencing record growth and revenue. On the other hand, the largest cohort of publishers is experiencing unprecedented challenges and regressing visit numbers that match falling revenue. The outlook for both may not change for a while.

JOB BOARD

➡️ The Los Angeles Times is seeking a deputy editor of audience and platforms to help oversee the day-to-day digital operations of its news site (El Segundo, CA, US). SEE MORE

➡️ The Independent’s Indy100 is looking for a dynamic audience specialist to help develop its continuously-evolving SEO and social media strategy (Hybrid, London, UK). SEE MORE

➡️ Broadsheet Media is looking for a head of audience growth (Melbourne or Sydney, Australia). SEE MORE

COMMUNITY BUZZ

Industry News

➡️ Google’s CEO Sundar Pichai stated that Search will profoundly change not just in 2025, but in early 2025. He also said that progress is going to get harder because the easier things to innovate have been done (low hanging fruit). READ MORE

➡️ The Google November 2024 core update finished on December 5th, but we have continued to see search ranking volatility after the update was finished. That ranking volatility seemed to spike more over the weekend. Did you notice any big ranking movement over the weekend? READ MORE

Social Media Discussions

➡️ Michal Suski on LinkedIn:

This blew my mind 🤯 

Did you know you can use Surfer within ChatGPT Canvas mode?

All of Surfer's SEO guidelines inside ChatGPT. Simply install the Chrome extension and boom you can create ready-to-rank content using the power of both these tools.

These are the highlights for the last week.

Until next!

Vahe Arabian and the editorial team at SODP